Inspired by my daughter Shannon's love of cheer bows, coupled with our constant inability to find great cheer bows at a fair price, I started making cheer bows for her. Once her friends and teammates saw them, they wanted them, too. 
Before I knew it, there was quite a demand for my cheerleading bows, and my daughter suggested that I start a business. I wasn't sure I was cut out for the bow business, but she believed in me and supported me. Her nickname has been Shannerella since she was a baby, so when it came time to choose a name for my company, combining cheer bows with her inspiration was the natural choice, and Bowerella Bows was born. Bowerella Bows now makes bows for cheer, sports, occasions, teams, gyms and custom bows for all!